Prima Deli Menu Card Singapore 2026

PrimaDeli has baked in Singapore since 1992, and it’s the country’s first home-grown halal bakery franchise. The counter is built around five groups: pandan waffles made to order at waffle stations, breads and buns, whole cakes and slices, pastries and tarts, and a rotating seasonal range for Chinese New Year, Hari Raya, Mid-Autumn Festival and Christmas.

The table below is the whole card at a glance. Where a price is published and current, you’ll see the exact figure. Where PrimaDeli doesn’t publish a counter price online, the table says so plainly instead of guessing, and the sections below give you the closest verified anchor for that group.

Breads and Buns Worth Knowing

The bread shelf is the quiet part of the PrimaDeli counter, and it’s where regulars do their daily shop. Shokupan, the soft Japanese-style milk loaf, sits next to local favourites like the kaya bun and the red bean bun, with savoury options like the curry bun for a quick lunch. PrimaDeli doesn’t publish these counter prices online, so the only honest figure is the one at your nearest outlet, and it’s worth checking the shelf early since popular loaves sell out by the afternoon.

The waffle station is the best value on the whole card. Waffles are cooked to order, soft and chewy inside with a crisp golden edge, and the pandan smell is what pulls people to the counter. Prices below come from the October 2023 price rise reported at the time, so treat them as the last published figures and check the counter, since they may have moved since.

Pastries and tarts are the one group where PrimaDeli keeps its prices off the internet. The chicken pie is a longtime favourite, the egg tart and curry puff cover the classic tea-time slot, and the lava cheese tarts and petit gâteau, like the Strawberry l’amour, sit at the premium end of the pastry shelf. The last published figures for these are years old, a chicken pie at S$1.70 and lava tarts at S$2.40 to S$2.80 back in 2016, so they can’t be trusted as today’s prices. Expect single pastries in the S$2 to S$4 range at most outlets, and confirm at the counter before you queue.

This is where PrimaDeli is hardest to beat. Its four classic whole cakes, Blackforest Classic, Truffle, Mango Paradise and Fruit Paradise, cost S$26.80 at regular size, which makes them among the cheapest whole birthday cakes in Singapore. The large size of the same cakes is S$50.80. These figures were read off PrimaDeli’s own online store on 20 October 2026, so they’re the freshest cake prices available.

The pandan chiffon is the cake most Singaporeans know PrimaDeli for. Slices start at about S$2.50, pandan Swiss rolls start from S$8, and a large whole pandan chiffon is S$14.90. It’s baked with fresh pandan juice, light and airy, and it’s the cheapest way to feed a crowd from this bakery.

Best Value Picks on the Prima Deli Menu Card

If you’re watching the budget, start with the pandan chiffon at S$14.90 for a large whole cake, then look at the four S$26.80 classics for birthdays. A large classic at S$50.80 covers a bigger party for less than most boutique bakeries charge for a small cake. For a quick snack, nothing on the card beats a plain waffle at S$1.90.

PrimaDeli runs a proper festive calendar, and the seasonal counter is where you’ll find items that never appear on the everyday card. Chinese New Year brings pineapple tarts, love letters and cookies, Hari Raya brings the Royal Ondeh Reserve range, Mid-Autumn brings mooncake gift sets, and the chain’s own October birthday usually brings a cake promotion. Seasonal prices move every year, so treat the list below as what’s on offer rather than a fixed price list.

Two seasonal habits are worth knowing. First, festive pre-orders usually come with an early-bird discount, such as 20% off CNY pre-orders in early January 2026, dropping to 10% closer to the festival. Second, the October birthday promos, like 34% off the large Blackforest, Truffle and Fruit Paradise cakes, are in-store and online but end on 31 October, so don’t plan a November birthday around them.

Walk in and buy off the shelf is the simplest route, and it’s the only same-day option for whole cakes. Website orders through primadeli.com.sg need four working days, so plan birthdays ahead. Online delivery costs S$18, and there’s no free-delivery tier online, so collecting a single cheap cake yourself is the sensible move.

Most outlets open around 9am or 10am and close at 10pm, though hours vary by outlet, with the JEM outlet running 10am to 9.30pm. PrimaDeli is a bakery counter, not a cafe, so there’s no published drinks menu: most outlets don’t sell drinks, and a few carry bottled drinks at the counter. If you want a kopi with your waffle, plan to grab it elsewhere. If you like old-school bakery counters, the Polar Puffs & Cakes menu is another halal favourite with the same neighbourhood feel.